THE GRAMMAR OF IDENTITY

Video installation

The work investigates the cultural narratives embedded in everyday objects— narratives that normalize choices and mental structures which implicitly shape our daily lives, cognitive biases of which we are often unaware. The research, explores how what we consider “human nature” is largely a cultural construct; yet precisely for this reason, it can be questioned and reshaped through an act of awareness. Alongside the narrative of the object, words and expressions drawn from culture are presented—terms that implicitly carry the same narrative translated into language. This reveals how the cultural narrative of the object is one of many cultural extensions that, like language itself, shape our everyday activities in subtle and imperceptible ways. Objects and language, therefore, as unconscious shapers of the individual’s mental structures, thought processes, and attitudes.